The tools and rules developed for the innovation engine are the only parts over which the platform has truly creative control. Move up the platform layers and more of that control shifts to the platform participants. In this context of emergence, it is critical to keep the number of platform features to a minimum. Every extra feature will have a compounded—and at times serendipitous—impact on the platform experiences.
Around each touchpoint, add the innovation engine services roles need for participating:
The AirBnB MVP
Take care for the MVP to cover a repeatable and scalable value exchange. Repeating exchanges include compensation next to base creation and consumption; curation and customisation ensure desirability of the exchanges with increasing participation: