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Tools

Develop the means of participation on the platform
The platform facilitates, guides and governs its interactions in delivering the core experiences. Platform tools and services enable and encourage desired actions; platform rules and constraints discourage and disable unwanted actions.
Tools and rules are means for participants to not only come into their roles but also to redefine them. To not only start out in a first series of interactions but also to stand out among peers over time and be the role's rising tide.
The Platform Innovation Engine describes the tools and rules developed for a given role as complements to the role's touchpoints:
The AirBnB innovation engines
Not all roles need dedicated means for all their touchpoints and across both stages of maturity. Still, a healthy number of tools and services for roles—producers specifically—to stand out is a sure sign of the platform's viability over a longer period of time.